Two-dimensional (2D) barcodes
Consumers, brand owners, retailers and regulators: everyone is looking for better ways to access more information about products by scanning a code on the packaging.
As technology has evolved, so have consumer expectations. QR Code powered by GS1 allows consumers and shoppers to use their smartphones to connect directly to the brand to enhance consumer engagement. With limitless, brand-authorised content at their fingertips, consumers have access to real-time information like allergens, recipes, rewards, promotions and more.
Both QR Code and GS1 DataMatrix barcodes powered by GS1 bring a whole range of ways to improve business operations simply by holding a lot more information while still going “beep” at the register.